Not just visible— irresistible.

App Store Optimization

& Organic Growth

Convert impressions into downloads with stunning app store assets, enhanced visibility and a full user journey optimized for conversion.

ASO metrics we're obsessed with

A-Z organic growth

Visibility

Increase rank and visibility, drawing more users

· Keyword rankings

· Top chart rankings

· Category rankings

· Similar and related apps

·  Featured

Conversion

Enhance user interest to clicks, boosting app adoption

· Click-through rate (CTR)

· Convertion rate (CR)

Growth

Gauge installs and active usage for sustained growth

· Number and velocity of installs

· Number of active users (MAU & DAU)

· Organic uplift

· Effective cost per install (eCPI)

User Feedback

A high rating and positive reviews are signs of a quality app worth downloading

· Rating Score

· Number of ratings

· Number of reviews

· Rating/reviews ratio

· User sentiment

 

Monetization

Fine-tune for revenue growth and long-term user value

· Revenue

· Average revenue per user (ARPU)

· Lifetime value (LTV)

How are you balancing organic with paid growth?

"We didn’t know that a strategy as simple as App Store Optimization could drive us that considerable growth. We started in just 3 countries, and after seeing the changes, we continue doing it. Thanks, Appvertiser, for unlocking this new UA window for us."


Joe Wagner
VP of Growth at Plato

Go straight at it

You'd expect your users to do the same

Book a meeting and start growing your app